"Today's child is bewildered when he/she enters the 19th century environment that still characterizes the educational establishment where information is scarce but ordered and structured by fragmented, classified patterns, subjects, and schedules." - 1967
Marshall McLuhan wrote in a book entitled, "The Medium is the Massage".
He coined the following expressions:
"The media is the message"
• the global village
"All media are extensions of some human faculty - psychic or physical."
• societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
"I don't know who discovered water, but it wasn't a fish !"
• One of the crucial things about printed books is that you didn't have to read them in a social setting, such as a classroom. People can pursue knowledge independently and from the most unorthodox points of view.
"We look at the future through a rear-view mirror."
These all serve as a base for the discussion, theory, and use of media.
"Today's child is bewildered when he/she enters the 19th century environment that still characterizes the educational establishment where information is scarce but ordered and structured by fragmented, classified patterns, subjects, and schedules." - 1967
He coined the following expressions:
"The media is the message"
• the global village
"All media are extensions of some human faculty - psychic or physical."
• societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
"I don't know who discovered water, but it wasn't a fish !"
• One of the crucial things about printed books is that you didn't have to read them in a social setting, such as a classroom. People can pursue knowledge independently and from the most unorthodox points of view.
"We look at the future through a rear-view mirror."
These all serve as a base for the discussion, theory, and use of media.